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Episode 5 - Laws of Attraction: Using Experiential Learning for Domestic Recruitment

Episode 5 – Using Experiential Learning for Domestic Recruitment

In this episode of The Experiential Edge, host Trevor Finch discusses the critical topic of domestic student recruitment with professors Barb Bringleson and Ben Oliver. They explore the importance of experiential learning in attracting students, particularly in the context of changing demographics and competition in higher education.

The conversation highlights innovative strategies for engaging high school students through hands-on learning experiences, the significance of feedback from both students and teachers, and the positive impact of these initiatives on recruitment efforts. The episode concludes with practical advice for educators looking to enhance their recruitment strategies and foster meaningful connections with prospective students.

  • Domestic recruitment is essential for the financial stability of institutions.
  • Experiential learning directly influences student enrollment.
  • Engaging high school students through simulations is effective.
  • Building relationships with high school teachers is crucial.
  • Feedback from students during simulations is immediate and valuable.
  • Positive teacher feedback enhances recruitment efforts.
  • Students appreciate hands-on learning experiences.
  • Recruitment efforts should focus on showcasing program value.
  • Instructors can benefit from understanding incoming student expectations.
  • Collaboration between programs can enhance student learning experiences.
  • 00:00 Introduction to Domestic Student Recruitment
  • 02:46 Experiential Learning in Recruitment
  • 05:40 Engaging High School Students
  • 09:08 Feedback and Engagement in Simulations
  • 15:00 Case Studies vs. Simulations
  • 18:00 Positive Feedback from High Schools
  • 18:23 Engaging Students Through Experiential Learning
  • 24:55 Breaking Down Barriers in Business Education
  • 30:45 The Importance of Recruitment in Education
  • 35:14 The Long Game: Building Relationships for Future Success

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