eCoursebook+
More than a textbook. A complete learning experience built for Intro to Business.
Give your students a more engaging way to learn and give yourself a simpler way to teach.
Our eCoursebook+ is a complete, interactive digital resource designed specifically for Intro to Business courses and integrated with the Kayak Business Simulation.
Business education is evolving
“Traditional textbooks have long supported business education, but they often fall short in today’s learning environment. They can be static, disconnected from real-world application, and underutilized by students. At the same time, simulations have transformed how students learn by doing. Yet without structured theoretical support, students may struggle to fully understand the concepts behind their decisions.
Luc Desaulniers President and Founder of Praxar
Built specifically for Intro to Business
The eCoursebook+ was designed for college and university-level introductory business courses. It supports foundational learning while helping students connect key concepts to real-world decision-making.
- Business fundamentals
- Marketing
- Human resources
- Operations
- Accounting and finance
- Canadian and global business environments
This is more than a digital textbook. It is a connected course resource built to support learning from start to finish. The Introduction to Business eCoursebook+ is a fully digital resource designed specifically for introductory business courses and built to integrate seamlessly with the Kayak Business Simulation.
It is not a standalone textbook, but a complete course experience.
Make teaching easier for instructors
- Ready-to-use slide decks
- Teaching notes for business cases
- Answer keys for quizzes
- Student engagement tracking
- Control over content access and pacing
- A seamless connection with our business simulation and platform
Make learning more engaging for students
- 15 Interactive online chapters
- Audio versions of every chapter
- Learning outcome summaries
- Flashcards for key concepts
- Two business cases per chapter
- Quizzes, reflections, and activities
Technical Datasheet
One connected learning experience
The eCoursebook+ complements our Kayak Business Simulation by connecting theory directly to practice. Instead of separating reading and simulation, instructors can create a unified learning journey:
Learn 🔎 → Apply ⚙️ → Understand 💡
