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Praxar Comptable

Marketing

Immerse your students in a virtual marketing department!

The participants have to identify the needs of several market segments in the video game industry. They then respond with proposals regarding the products, pricing, distribution and promotion.

Contents

The ideal complement to marketing classes

The simulation covers the key concepts of introductory marketing courses: strategic segmentation, product lifecycle, marketing mix (the 4 Ps), product management and customer service.

Find out more about Praxar’s teaching approach

Flexibility

Choose how you want to use the simulation

Teamwork or individual work.

Deployment at the beginning, in the middle or at the end of the course.

Decisions in class or outside the classroom.

Selection of performance criteria.

Realism

Combine theory and practice

Let your students get virtual experience with analysis and decision-making in a simulation where mistakes provide learning opportunities.

Motivation

Create an atmosphere of friendly competition

The Podium and the World Ranking get students interested and stimulate their desire to excel.

Supervision

Effectively oversee your student's learning

Use the instructor interface to plan and control how the simulation unfolds. Instructors can also draw on the many available tools to monitor student participation and assess their knowledge.

Contact us

service@praxar.com
Toll-free : 1 855-455-0700
International calls : (+ 1) 1 418-730-0700

Download the Technical Data sheet